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Hey! I'm Ashley.
Senior Product & UX Leader

7+ years experience as user advocate and design expert creating user-centered solutions through solid UX and visual design, holistic strategy, and cross-functional collaboration.
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Case Studies

// More work available upon request //
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Paid Events Feature

Designing the consolidation strategy and the ability to collect payment of an event management SaaS tool for U.S. state wildlife agencies.

feature design / product strategy / ux design / ux research / leadership / cross-collaboration

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AMS Campgrounds

Designing a customer website and admin campground booking SaaS tool for U.S. state wildlife agency State Parks.

product design / ux design / ui design / design system / ux research / cross-collaboration

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Boat-Ed Interactive

Redesigning UX, strategy, and design system of an interactive course for government-issued boater safety certifications.

ux design / ui design / interaction design / ed-tech / design system / cross-collaboration

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About Me

I design for the humans.

I like learning how the human brain works, meeting people where they're at, and helping them to succeed. As a result, I've pursued degrees in Psychology and Linguistics, a Bachelor's in Education, and an Advanced Diploma in Graphic Design.

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I'm a UX leader with skills in UX, product, visual and motion design. I have a basic knowledge of HTML, CSS and JavaScript; professional training in human behaviour, research, and critical thinking; and, experience leading and managing teams to create innovative software products, establish cross-collaborative UX processes, and champion research-driven, holistic product strategies for growth.

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I work hard and love a good laugh. I believe it's important to stay curious and to never stop learning. I also think it takes a village to build something awesome and that there's a solution to everything. We're limited only by how far we're willing to stretch the imagination.

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The solutions are boundless, so let's make something awesome.

As a UX leader, I bring skills in:

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Leadership & Strategy

Product Strategy

UX Leadership

Team Management

Stakeholder Management

Mentorship

Roadmap Planning

Design Vision

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Design
Execution

Product Design

Interaction Design

Growth Design

Prototyping

Design Systems

Info Architecture

Accessibility​​​​

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Collaboration & Process

Agile UX

Design Thinking

User Research

Journey Mapping

Cross-Functional Collaboration​​​

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Tools &
Education

Psychology & Linguistics

Education

Graphic Design

Figma

UserTesting

Adobe Suite

Monday, Clickup​

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